Our Story

As a mummy of three little girls I have long held an unhealthy obsession with their wardrobes! However, since the pandemic hit I realised how unsustainable it is to keep buying so many new clothes, especially when they grow out of them so quickly. I started buying secondhand as much as I could and have been so delighted with how many are now turning this idea into a business. Circular fashion is growing and it couldn’t make me happier.

Since I had my third baby, little Ella, last year, I wanted to continue shopping consciously but I was after something extra to elevate her outfit throughout all seasons that was also simple and easy to put on. (As a busy mummy of three, ease and simplicity has never been so important!) Then I thought of a removable ruffle collar! The kind of collar I have always loved and know just perfectly accentuates an outfit! My next step was to make them as sustainable as possible so I started by raiding my enormous fabric stash and also started hunting down vintage and end of line fabrics, many of which are Liberty of London. I am really happy with the end result and I hope you like them too. They make the most perfect baby or children’s gift and can be mixed and matched with rompers and tees in summer or jackets and jumpers in winter and they contrast beautifully with other florals too. The only problem we have is deciding which ones we like the most or how many to own!

We hope you love them as much as we do!

Much love, Anna xxx